社交媒体的政治经济学解读

#研究分享#【社交媒体的政治经济学解读】社交媒体的商业模式本质上是一种“商业监视”,搜集并处理数据—用户私人数据,朋友的社交网络和沟通等,以便将用户特征的数据卖给广告商。从马克思政治经济学的角度来看,Facebook等社交媒体使得本来属于“共同文化”的社交和沟通实现了“私有化”和“商品化”。而在这一过程中,用户本质上是“数字劳工”。社交媒体通过各种手段延长用户使用的时间,从而实现更高程度的“压榨”,并获得更高的利润。由此,将用户在社交媒体上的“时间”被重新定义为“社交媒体时间”。

 

Facebook time: Technological and institutional affordances for media memories 

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Anne Kaun

Södertörn University, Sweden

Fredrik Stiernstedt

Jönköping University, Sweden

new media & society 1–15 © The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1461444814544001 nms.sagepub.com

Abstract

new media & society 1–15 © The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1461444814544001 nms.sagepub.com

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People are spending increasingly more time on social media platforms, with Facebook being the biggest and most successful. Historically, media technologies have for long been considered of importance for the structuration and the experience of time in general. In this article, we investigate the technological affordances of Facebook for the temporal experiences of its users. Relying on a case study of a Facebook page dedicated to media memories, we link user experiences to technological and institutional affordances. By doing so, we seek to answer the question of how a business model and an infrastructure that largely build on immediacy and newness are experienced and negotiated by users that engage in a multiplicity of durations and time layers in their everyday lives. Drawing on a platform analysis, in-depth interviews and a survey among the users of the page “DT64—Das Jugendradio der DDR,” we develop the concept of “social media time” while considering notions of the archive, flow, and narrative, which contribute to shedding light on how specific media technologies afford specific temporalities. We conclude by discussing the consequences for the users and society at large.

Keywords 

Facebook, institutional affordances, media memories, memory, platform analysis, technological affordances, temporality, time, user experiences

 

 


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