如何让老年人开始使用社交媒体

现在玩社交网络的都是年轻人,那么如何让老年人更多的接触社交网络?研究发现,老年人对社交网站最大的顾虑就是隐私,老年人不像年轻人一样喜欢分享自己的生活。所以,社交网络要想开拓老年人市场,必须将社交网络做的更加个人化、更合理的隐私设置、并且将隐私保护向老人说清楚。
An exploratory study was conducted to answer the following questions: What are older adults’ perceptions of social media? What educational strategies can facilitate their learning of social media? A thematic map was developed to illustrate changing perceptions from the initial unanimous, strong negative to the more positive but cautious, and to the eventual willingness to actually contribute content. Privacy was the primary concern and key perceptual barrier to adoption. Effective educational strategies were developed to overcome privacy concerns, including (a) introducing the concepts before introducing the functions; (b) responding to privacy concerns; and (c) making social media personally relevant.

【文章名称】:Understanding and Changing Older Adults' Perceptions and Learning of Social Media
【文章作者】:Bo Xie, Ivan Watkins, Jen Golbeck & Man Huang
【文章来源】:Educational Gerontology Volume 38, Issue 4, 2012
【文章链接】:http://www.tandfonline.com/doi/abs/10.1080/03601277.2010.544580

【文章下载】:9


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