在政治信息的获得上电视和互联网是互为补充的

互联网新闻消费正在不断增长,电视新闻收视率正在不断下降。但是,网上新闻是不是电视新闻的替代品呢?研究发现,人们在获得政治新闻的时候,互联网和电视往往是互为补充的,而不是替代品。人们在追求娱乐和一般社会新闻上更依赖互联网。

Internet news consumption is growing and television news viewership is decreasing; however, online news is not a substitute for television news. This study found motives for seeking political information from television and the Internet to be information-seeking, entertainment, civic duty, and social utility. In seeking political information, audiences use Internet and television in conjunction as supplements or complements, rather than as substitutes. Multiple regression analysis showed that information-seeking and social utility predicted television use, and information-seeking and civic duty predicted Internet use.

【文章名称】:Internet and Television Are Not Substitutes for Seeking Political Information
【文章来源】:Communication Research Reports Volume 27, Issue 4, 2010
【文章作者】:Jennifer Brubaker
【文章链接】:http://www.tandfonline.com/doi/abs/10.1080/08824096.2010.518906

【文章下载】:7

 


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