新浪微博与Twitter热门话题迥异

#研究分享#【新浪微博与Twitter热门话题迥异】1.新浪微博用户更倾向于分享笑话、图片和视频,Twitter上的热门话题多集中于新闻和热点事件;2.新浪微博的热门话题大多来自分享笑话、图片和视频类的账号,而Twitter的热门话题大多来自媒体,如CNN,纽约时报,赫芬顿邮报等。3. 新浪微博上的内容绝大部分都是转发内容,原创内容所占比重较小。

 

What Trends in Chinese Social Media

twitter-vs-weibo

Louis Yu

Sitaram Asur

Bernardo A. Huberman

 

ABSTRACT

There has been a tremendous rise in the growth of online so- cial networks all over the world in recent times. While some networks like Twitter and Facebook have been well docu- mented, the popular Chinese microblogging social network Sina Weibo has not been studied. In this work, we examine the key topics that trend on Sina Weibo and

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contrast them with our observations on Twitter. We find that there is a vast difference in the content shared in China, when com- pared to a global social network such as Twitter. In China, the trends are created almost entirely due to retweets of media content such as jokes, images and videos, whereas on Twitter, the trends tend to have more to do with current global events and news stories.

 

Keywords

social network; web structure analysis, China; social com- puting

 

http://dx.doi.org/10.2139/ssrn.1888779

 

 


1 条评论

  1. zhangwenyuan说道:

    感谢分享,http://weibo.com/1711479641/B29fJ796V?mod=weibotime



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