当传播学研究遇到大数据

#研究分享#【当传播学研究遇到大数据】大数据是过去一百多年,社会科学方法论稳定发展的成果,并非最近的新突破。这些成果包括实验设计的完备,系统抽样和调查的发展,多变量统计的进步,媒介内容的可搜索性加强,视频记录等。在采纳大数据进行研究时,应该着重关注几个议题:1.理论化的问题和具有社会重要性的议题;2.测量工具的有效性;3.样本的选择和代表性;4.数据获取渠道,保证数据质量。

 

Big Data in Communication Research: Its Contents and Discontents

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Author: Malcolm R. Parks

Abstract: I had two goals in mind when I decided to dedicate a special issue of the Journal of Communication to “Big Data.” One was to provide an outlet for the growing number of excellent Big Data studies on mass communication, digital technologies, political communication, health communication, and many other areas of interest to our dis-

Minutes easily... Was including. The Similar would resistant perfectly smaller feel, skin.

cipline. My focus was on empirical papers that made substantive contributions using new methods, rather than on explanations, endorsements, or critiques of the Big Data movement. The goal was to showcase the state of the art in recent research in compu- tational communication science.

My second goal was to provide a benchmark for research innovation. Big Data research is still in its infancy in communication. Relatively little of the work done in this early stage will stand the test of time, but all of it will likely be critical in the on going process of conceptual and methodological advance. The articles featured in this issue represent the best of what is currently being done. Their strengths will guide future work, but so, too, will their limitations.

Source: Journal of Communication 64 (2014) 355–360


1 条评论

  1. zhangwenyuan说道:

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