#研究分享#搜索引擎的商业性和政治性:百度和谷歌对互联网事件搜索结果的比较研究

#研究分享#【搜索引擎的商业性和政治性:百度和谷歌对互联网事件搜索结果的比较研究】搜索引擎是特定经济、社会和政治力量共同作用的产物。搜索引擎的架构可以为了所服务的政治制度而改变,随意展现社会现实,并为了自身利益而提供存在偏见的搜索结果。1. 自从谷歌退出中国大陆之后,与防火墙对谷歌结果的大批量封锁相比,百度的过滤策略更为巧妙。2.百度和谷歌的搜索结果鲜有重叠,这意味着不同的搜索引擎提供不同的搜索结果,呈现不同的社会现实。3.百度的搜索结果很少链接到竞争对手互动百科或中国维基百科,而这两者在谷歌的搜索结果中更为靠前,这体现了搜索的偏向性。

The business and politics of search engines: A comparative study of Baidu and Google's search results of Internet events in China

Baidu-Google-China

Min Jiang
UNC Charlotte, USA;

Abstract
Despite growing interest in search engines in China, relatively few empirical studies have examined their sociopolitical implications. This study fills several research gaps by comparing query results (N=6320) from China's two leading search engines, Baidu and Google, focusing on accessibility, overlap, ranking, and bias patterns. Analysis of query results of 316 popular Chinese Internet events reveals the following:(I)after Google moved its servers from Mainland China to Hong Kong, its results are equally if not more likely to be inaccessible than Baidu's, and Baidu's filtering is much subtler than the Great Firewall's wholesale blocking of Google's results; (2) there is low overlap (6.8%) and little ranking similarity between Baidu's and Google's results, implying different  search engines, different results and different social realities; and (3) Baidu rarely links to its competitors Hudong Baike or Chinese Wikipedia, while their presence in Google's results is much more prominent, raising search bias concerns. These results suggest search engines can be architecturally altered to serve political regimes, arbitrary in rendering social realities and biased toward self-interest.

new media&society 2014, Vol. 16(2) 212-233


1 条评论

  1. zhangwenyuan说道:

    感谢分享,http://weibo.com/1711479641/AywSVdqft?mod=weibotime



无觅相关文章插件