#科技头条#2014-2-25

Need to make a difficult decision? Switch off the

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LIGHTS: People think more objectively when in darkness

  • Researchers found that dimming the lights can help people make more rational decisions and settle negotiations more easily
  • University of Toronto Scarborough study said both positive and negative human emotions are felt more intensely in bright light

By SARAH GRIFFITHS

PUBLISHED: 16:49 GMT, 24 February 2014 | UPDATED: 18:27 GMT, 24 February 2014

Scientists claim that turning down the lights (illustrated) reduces emotional intensity, allowing you to keep a clear head when making difficult decisions

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Scientists claim that turning down the lights (illustrated) reduces emotional intensity, allowing you to keep a clear head when making difficult decisions

Some decisions are so difficult that you can mull them over from every conceivable angle and there is still no obvious answer.

But if you need to make an enlightened decision, dimming the lights could help.

Scientists claim that turning down the lights reduces emotional intensity, allowing you to keep a clear head when making tough choices.

A new study led by the University of Toronto Scarborough has found that both positive and negative human emotions are felt more intensely in bright light.

More...

 

Alison Jing Xu, assistant professor of management at the university and Aparna Labroo of Northwestern University, conducted a series of studies to examine the unusual paradox of lighting and human emotion.

While other studies have shown that people can be more optimistic about the stock market on sunny days, while gloomy days can result in seasonal affective disorder, Professor Xu said: ‘we found that on sunny days depression-prone people actually become more depressed’.

To investigate the phenomena, the duo asked experiment participants to rate a wide range of things, such as the spiciness of chicken-wing sauce, the aggressiveness of a fictional character, how attractive someone was and the taste of two juices, under different lighting conditions.

They found that emotions run higher in bright light, so that sauce tasted hotter, characters felt more aggressive and people looked more attractive, for example.

The researchers found that emotions run higher in bright light. They think this might be because our emotional system perceives sunshine as heat (illustrated) which in itself triggers our emotions

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The researchers found that emotions run higher in bright light. They think this might be because our emotional system perceives sunshine as heat (illustrated) which in itself triggers our emotions

 

ADVANTAGES OF DIFFERENT LIGHTING CONDITIONS

  • Dim light helps people make more rational decisions and settle negotiations more easily.
  • Emotions are suppressed slightly in the dark,