#研究分享#【网络中的自我呈现】

#研究分享#【网络中的自我呈现】普罗蒂厄斯效应(Proteus effect)指:一个人在网上呈现什么样的形象,其行为也会相应地改变去附和这种形象。但一项研究发现,在以电脑为媒介的交流中,当女性用于代替自身的网络形象越不性感时,她们与异性的交流反而越积极;而当网络形象很性感,或是没有网络形象时,交流却没那么积极。

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An original experiment explored the differing predictions of the Proteus effect (Yee & Bailenson) and behavioral compensation processes (Bond) in dyadic computer-mediated interaction. The experiment randomly assigned male dyad members to see an attractive, unattractive, or no avatar representation of his female partner, while female dyad members were assigned to see either attractive, unattractive, or no avatar representation of themselves.

Results supported the hypothesized behavioral compensation effect such that both partner and naïve observer reports of relational communication suggested that females who saw unattractive avatars of themselves behaved more positively toward their partners than those who saw no avatar or saw an attractive avatar. These results, their theoretical implications, and future directions are discussed.

 

论文标题:The Proteus Effect in Dyadic Communication: Examining the Effect of Avatar Appearance in Computer-Mediated Dyadic Interaction.

作者:Brandon Van Der Heide, Erin M. Schumaker, Ashley M. Peterson and Elizabeth B. Jones

来源:Communication Research 2013 40: 838 originally published online 2 March 2012

下载:The Proteus Effect in Dyadic Communication Examining the Effect of


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  1. lixuejing说道:

    已发布,感谢分享http://weibo.com/1711479641/ArETM8baL?mod=weibotime



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