新媒体事件两种新型组织形式

#研究分享#【新媒体事件两种新型组织形式】1.淡化特定组织机构的品牌和角色、会员身份和常规的集体行动框架,取而代之的是通过数字媒体互动而组织的更为宽泛的公众参与网络,以及容易识别的个人化行动主题,充分利用社交媒体帮助公民通过个人层面的网络传播抗议信息。2.政治需求和社会不满通过个性化故事的文字和图片信息在社交网络的个人账户和邮件列表等社交平台传播。

THE LOGIC OF CONNECTIVE ACTION
W. Lance Bennett and Alexandra Segerberg
a Department of Political Science and Communication,
University of Washington,
b Department of Political Science, Stockholm
University, 106 91,Stockholm, Sweden

Information, Communication & Society (2012), DOI:10.1080/1369118X.2012.670661

indignados

From the Arab Spring and los indignados in Spain, to Occupy Wall Street (and beyond), large-.scale, sustained protests are using digital media in ways that go beyond .sending and receiving messages. Some了these action formations contain relatively small roles for formal brick and mortar organizations. Others involve well-established advocacy organizations, in hybrid relations with other organizations, using technologies that enable personalized public engagement. Both .stand in contrast to the more familiar organizationally managed and brokered action conventionally associated with social movement and issue advocacy. This article examines the organizational dynamics that emerge when communication becomes a prominent part of organizational .structure. It argues that understanding .such variations in large-scale action networks requires distinguishing between at least two logic that may be in play: The familiar logical collective action associated with high levels of organizational resources and the formation of collective identities and the less familiar logical connective action based on personalized content .sharing across media networks. In the former, introducing digital media do not change the core dynamics of the action. In the case of the latter, they do. Building on these distinctions, the article presents three ideal types of large-scale action networks that are becoming prominent in the contentious politics of the contemporary era.


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  1. liudan说道:

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