#研究分享#【这些“教育式营销”策略值得一看】

#研究分享#【这些“教育式营销”策略值得一看】教育式营销指的是品牌通过向用户推广新技术和新观念,实现某一主题或领域信息知识的共享,消除用户消费障碍,同时,吸收来自用户、同行和社会的新知识和观念,帮助品牌形成用户群,完善教育渠道,促进市场营销。为了使得培训素材能够转化成营销内容,品牌应当使用大量成功案例,收录解决问题的策略,同时,注意为目标用户定制内容,提供包含用户实际体验的内容,用视觉化呈现方式记录下培训和互动过程,并发布在官方社交媒体平台上。

5 Ways to Leverage Customer Training to Create Marketing Content

Education-based marketing centers around sharing deep knowledge about a topic or industry which addresses consumer pain points, and solves problems. It’s how we do inbound marketing for ourselves and our clients for many reasons.

One key benefit is that education-based marketing avoids off-putting selling messages. It shows thought leadership, and provides value, rather than a sales pitch.

Another reason that we prefer education-based marketing is because brands typically create a lot of training content where products and solutions are concerned. Training content that supports onboarding and implementation provides a wealth of information for marketing content. It can also help your brand establish an educational conduit to your customers, which can be promoted for marketing.

Regardless of your digital marketing strategy, training content can be a great resource for marketing campaigns. We 've outlined more on how to do it in this infographic.

文章:5 Ways to Leverage Customer Training to Create Marketing Content

作者:Bob Carver

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/5-ways-to-leverage-customer-training-to-create-marketing-content-infograph/564801/


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