#研究分享#【社交平台正在努力消除虚假内容】

#研究分享#【社交平台正在努力消除虚假内容】随着社交媒体平台的影响力越来越大,公众对平台保护用户免受虚假帐户和垃圾邮件的期望也越来越高。事实上,每个社交平台都在努力提高其检测和删除虚假内容的能力,这导致了大规模的“清除”,使得许多用户尤其是知名用户受到影响,造成他们粉丝数量下降。例如:2014年,Instagram删除了数以百万的机器人帐户,使Justin Bieber和Akon等名人一夜之间失去了数百万粉丝。下面的信息图展示了平台与虚假内容的斗争历史:

Social Platforms are Working Harder to Remove Fakes [Infographic]

With social media platforms becoming more and more influential, in terms of company sentiment, product discovery, news content, etc., so too is the expectation that the platform providers will protect users from fake accounts and spam, which, as we saw in the 2016 US Presidential Election, can have a major impact on swaying public opinion.

As a result, every social network has been working to improve its capacity for detection and removal of fake accounts or those that misrepresent their intentions. That's resulted in a raft of major 'purges' which have seen many high profile users, in particular, suffer declines in their follower counts.

For example:

These are in addition to the ongoing efforts by each platform to detect and remove fakes at the inception stage, and expanded pushes to cut politically motivated actors. It's become a major area of concern - to provide some additional context on the size of such efforts, the team from Digital Information World have put together this listing of the most significant purges in recent times.

Spam bots and fake profiles remain a problem, but as you can see here, major efforts are underway to address such.

Infographic looks at social platform fake profile purges
https://www.socialmediatoday.com/news/social-platforms-are-working-harder-to-remove-fakes-infographic/562431/

Comments are closed.



无觅相关文章插件