#研究分享#【如何制作优秀的视频广告?】

#研究分享#【如何制作优秀的视频广告?】这里有一份基于YouTube的视频广告策略。拥有大量每月活跃用户群的YouTube为广告商提供了足够的潜在用户,而YouTube创意团队也提供了一些如何制作有效视频广告的提示,以避免用户跳过你的品牌信息:1)开头5s至关重要。应直入主题,在用户选择“跳过广告”之前抓住用户的注意力。2)利用有趣的内容,使用户产生共鸣。3)突出品牌特色,鼓励用户参与。4)吸引注意力的音效和画面,快节奏的呈现方式效果更好。5)对移动端友好,注意用户通常会在省电模式下观看,屏幕较暗,能见度较低,因此采用鲜明的色彩和便于阅读的文本更易获得用户青睐。

How to Create Great Video Ads - According to YouTube

YouTube’s monthly active user base accounts for an incredible 25% of the world’s population, while some 90% of internet users in the US have accessed YouTube to watch online video. The platform provides a huge potential audience for advertisers to tap into, while consumption trends for mobile video also point to significant opportunity.

If you've not considered YouTube within your digital marketing approach, it needs to be on your radar - and recently, YouTube's creative team provided some additional tips and notes on how to make more effective YouTube ads, and avoid people skipping your message.

Here's a summary of their key tips:

  • Impact from the start - Given the capacity to skip your ad, your first five seconds are crucial. YouTube advises brands to begin with a ‘wow’ moment, as opposed to a slow build.
  • Video Quality - Utilizing intriguing content, which makes consumers think or feel something, will help your ad resonate, again, with a focus on those initial seconds.
  • Introduce your brand - YouTube says you should look to feature branding early on, as it helps to orient the viewer and increases engagement.
  • Attention-grabbing sound/editing - According to YouTube, 95% of video watched on the platform is played with sound on, so there's significant potential for marketers to use music or voice-over to tap into the audiences’ senses. Another trick is to use fast-paced editing, which may include two or more shots in the first five seconds.
  • Build for mobile - With the majority of watch time happening on mobile devices, this needs to be a consideration at every stage. Also, beware of the constraints. People will often be watching on battery saving mode, with darker screens and less visibility, so use bright colors and large, easy-to-read text.

The team at Vamp has summarized these key elements into a new infographic overview to help keep your efforts on track.

文章:How to Create Great Video Ads - According to YouTube

作者: Aaron Brooks

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/how-to-create-great-video-ads-according-to-youtube-infographic/560864/


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