#研究分享# 新媒体事件的框架特征

#研究分享#【新媒体事件的框架特征】动员性和持久性的集体行动需要持续性的沟通和清晰明确的框架特征。应用于新媒体事件,主要行动者需要仔细认真思考进行沟通和交流最恰当的技巧和语言。1.广泛利用网络平台,公开化议题,相对于传统媒体的空间上和时间上的限制,新媒体正在创建一个史无前例的公共事件的新形态。2.媒体是引起公众关注最强有力的工具。尤其是当呼吁对象是相对弱势的群体和阶级。3.引起情感共鸣,尤其是公众的同情。但必须建立在理性分析核心问题的基础之上。4.具有说服力的文字表达和信息传递。3.目前中国的在线集体行动相对松散,但由于互联网渗透率进一步提升,加上新媒体事件的先行实践者、网民和媒体越来越意识到互联网在政治传播方面的强大作用,中国的草根集体行为可能迎来发展期。

 

Communicating Injustice?

Framing and online protest against Chinese government land expropriation

prmedia

Qiongyou Pu* & Stephen J.Scanlan**

*China Central Television,Beijing,China
**Ohio University, Sociology & Anthropology

This .study examines online collective action concerning grievances of farmers whose land was expropriated by the Chinese government for economic development. Such actions have resulted in numerous conflicts between officials and farmers who fear losing their .sole .survival .source without adequate compensation.The authors examine two cases了such grievances: the Wang Shuai and Wu Baoquan Incidents. These cases were initiated by aggrieved netizens' and reinforced by the news media through the Internet. Data include online material from a .sample了seven Chinese web.sites discussing the cases. Using perspectives on framing and its connection to online activism, the authors examine how protest on behave of initiators and varied support from the media produced different outcomes. Concise framing and continuous media attention are essential to mobilizing .support for successful collective action. These techniques and new technologies are part of an expanding trend in grassroots activism in China.

 

Keywords    China; framing; netizens; online protest; social movements

Information, Communication & Society, 15:4, 572一590, DOI: 10.1080/1369118X.2012.665937


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  1. wangxintong说道:

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