我比Friendster档案有趣多了

“I’m a Lot More Interesting than a Friendster Profile”:
Identity Presentation, Authenticity and Power inSocial Networking Services
Alice Marwick
New York University
Department of Culture and Communication
alice.marwick@nyu.edu

Abstract: The rise in popularity of social networkingservices (SNS) in the last few years is not unproblematic. The structure andunderlying philosophy of social networking services presents two problemsregarding user self-presentation of identity.
First, the fixity of profiles creates conflict in user self-presentationstrategies. SNS privilege a single identity presentation as both “authentic”and “real”, which diminishes user agency. I present a typology of userpresentation strategies on Friendster, Orkut, and MySpace that discusses howusers navigate this fixity in a variety of ways, and how successful theapplication architecture is in encouraging a particular type ofpresentation.
Second, I draw from socialnetworking theory to discuss how the presentation of social networks isdecontextualized both in terms of relational ties and larger social structures.The social and cultural power inherently embedded in networks is madeinvisible, replaced with both structural regulation and power (by theapplication) and political and cultural assumptions in how identity ispresented. Additionally, the structure of both application and profilesencourages framing oneself as a consumer and commodifying complicatedrelationships as social capital.


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