#研究分享#【内部变革时需要考虑的五个基本问题】

#研究分享#【内部变革时需要考虑的五个基本问题】1.是否建立了企业愿景?愿景是内部调整时的指导方向。2.内部变革是否与这一愿景有关?将这两个要素联系起来有助于员工了解这不是一个突然的变革。3.什么是商业利益?让员工了解为什么这种变革是有必要的。4.对员工来说的坏消息?坦诚直接地表明利害对员工才是真正的负责。5。会有什么好消息?除了整体业务的积极方面,还要确保员工直接受益。

5 essential questions when you’re communicating internal change

Employees get jittery when their organization is in flux. With the help of your leaders, you can allay their fears, point the way forward and get the whole crew rowing in the same direction.

Change management tips

Communicating change is a crucial function of internal communication.

Employee interest in company news peaks during times of change. That’s when we can provide clear, accurate information about whatever change is afoot, and thereby reduce stress.

Here are five key questions to ask as you’re framing your messaging:

1. Have leaders established an organizational vision? If so, and if employees are aware of it, your job will be much easier. That vision can help anchor employees in times of change and reassure them that the change is part of a larger strategic plan.

2. Does this change relate to that vision? Anytime you’re communicating change to employees, it helps tremendously to link those two elements. That helps employees understand that it’s not a knee-jerk or reactive change, but one that supports an overarching mission.

3. What’s the business benefit? Again, it’s reassuring to employees to connect the change to a positive outcome for the organization. You want them to say: “Oh, that makes sense. I see why that change is necessary.”

4. What’s the bad news for employees? Have a clear understanding of how the change will affect various segments of your workforce, and address it head on. Don’t sugarcoat it nor spin it nor put off communicating the news. National research indicates that employees want to know as soon as possible—especially if it’s bad news.

5. What will be good news for employees? Beyond the positive aspects for the overall business, look for outcomes that will benefit employees directly. If nothing else, you can link a healthier company to a more secure employment environment down the road. Communicating the nuts and bolts of the change is important, but we must also link it to human outcomes.

Elizabeth Baskin is CEO of Tribe, an internal communications agency based in Atlanta. A version of this post first appeared on the Tribe Good Company blog.

作者: Elizabeth Baskin
来源:www.ragan.com
链接:https://www.ragan.com/5-essential-questions-when-youre-communicating-internal-change/

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