影响在线社区分享信息的因素

Factors influencing the willingness to contribute information to online communities
New Media & Society March 2011 13: 279-296
Xigen Li
City University of Hong Kong

【文章导读】影响在线社区信息贡献意愿的因素——

感知到的贡献的价值perceived value of contributing
从信息贡献中得到回报的可能性the likelihood of getting a reward for the willingness to contribute
从社区中获益Benefit from, 对社区感兴趣and interest in, the community
社会认可social approval was the strongest predictor是最重要的预测因素

贡献的代价(不显著)Cost of contribution
社区的吸引力community affinity不是影响因素
Abstract
This study examines the factors that influence the willingness to contribute information to online communities from the perspectives of the discretionary database and expectancy
theory. The study identified four groups of variables and tested their predictive value on the willingness to contribute information to online communities. The findings confirmed the effect of the perceived value of contributing and the likelihood of getting a reward for the willingness to contribute. Cost of contribution was not a significant predictor of the willingness to contribute information. Benefit from, and interest in, the community were significant predictors, but community affinity was not. Among the four groups of
variables, social approval was the strongest predictor of the willingness to contribute.
Keywords
community affinity, cost of contribution, discretionary database, expectancy theory,
online information contribution, perceived value of contribution, reward for contribution,social approval


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