#研究分享#【2020年的B2B影响力营销趋势】

#研究分享#【2020年的B2B影响力营销趋势】虽然有人认为,“影响者”(influencer)这个词有点过时了,但影响者对于B2B购买决策的作用仍然是显著的。根据世界广告商联合会的统计,65%的跨国品牌将  在未来12个月内增加其影响者营销支出。对于在B2B领域运营的公司,这里有七个2020年的影响力营销趋势值得深入研究:1)AI使用的增加,2)人人都有可能是影响者,3)个人化的媒介,4)互动的内容和版面,5)和科技相整合的智慧营销,6)B2B内容的消费者化,7)影响者体验管理。

The Top B2B Influencer Marketing Trends for 2020 [Infographic]

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months - and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference - a 30% increase compared year over year.

Not only is influencer marketing one of the fastest growing areas in marketing, it's also one of the disciplines where B2B brands are seeing trend-setting marketing performance.

For companies operating in the B2B space, here are seven influencer marketing trends worth digging in to for marketing strategy in 2020 and beyond:

原文:https://www.socialmediatoday.com/news/the-top-b2b-influencer-marketing-trends-for-2020-infographic/557644/

 


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