【全球智能手机销量下滑22万部,华为逆势而上】

【全球智能手机销量下滑22万部,华为逆势而上】
去年,智能手机销量锐减2190万台,与2018年相比, 2019年初的智能手机出货量减少了约6.6%。消费者表明, 外观、感觉和表现相差无几的手机使他们感到厌倦,新设备难以激起他们的购买欲。唯一逆势而上的大公司是华为, 因为这家中国科技巨头的销量有所提升,出货量增长了50%
Global smartphone sales slumped by 22 MILLION devices last year as people stuck with their old handsets rather than invest in expensive new gadgets
Around 6.6% fewer smartphones were shipped at the start of 2019 than in 2018
This overall drop is believed to equate to around 21.9 million handheld devices
One expert says users are fed up of 'marginal gains' between each generation
They are now more likely to stick with an old handset rather than splash out智能手机

Smartphone sales plummeted by 21.9 million handsets in the last year as customers appear to shun new phones.
Experts say sales dropped by 6.6 per cent for the first quarter of 2019 compared to the start of 2018.
Comments from consumers suggest they are growing weary of handsets that look, feel and perform in a similar way.
One expert says users are fed up of 'marginal gains' between each generation of handset, which fail to live up to the price hikes each year.
Instead of buying a new device, people seem to be opting to stick with their old handset instead.
Many smartphones from major manufacturers like Apple, Samsung, Huawei, LG and more all offer devices which are similar in appearance, size and capabilities.
Figures from market research firm International Data Corporation released in their in their quarterly report revealed the drop-off.
Ben Wood, chief of research at CCS Insight, commented on the slowing market in an interview with CNBC.

销量
One smartphone user told CNBC: 'Phones are supposed to be for calling, for texting and for being connected with the world.
'I don't think that I really need to pay that much to have this because I can pay a lot less and still be satisfied.'
Mr Wood explained that consumers are tired and bored of similar handsets being expensive to buy and called it 'one over-arching problem'.
The only major firm to buck this trend was Huawei as the Chinese tech giant saw a boost in sales.
Ryan Reith, programme vice president with IDC, said: 'The overall smartphone market continues to be challenged in almost all areas, yet Huawei was able to grow shipments by 50 per cent, not only signifying a clear number two in terms of market share but also closing the gap on the market leader Samsung.

下降
'This new ranking of Samsung, Huawei, and Apple is very likely what we'll see when 2019 is all said and done.'
However, Huawei's future sales will have likely take a hit going forward following the international fallout and commercial exile following the US sanctions and the revoking of its Android license.

Rokit, a budding tech firm in the US, has taken a different approach to smartphone sales and has pinned its success on a 3D screen (pictured) and specially cultivated content. it remains to be seen if this will entice customers
At its inception at the start of the century, the mobile phone market was awash with innovation and creativity which captivated customers.
Spinning handsets, sliding keyboards and the flip phone all had moments of popularity before the advent of the QWERTY keyboard and eventually the touch screen dominated the sector.
In this initial bout of imagination sales went through the roof, but the predictability and saturation of the market has left customers feeling uninspired, Mr Wood said.
'The marginal gains over the different generation of products started to slow down,' he added.
A wealth of options are now flooding the market as big tech firms try to find a way to kick-start their sales and boost revenue.

摄像机
Folding phones are being heralded as the next major innovation but have faced serious hardware limitations in their roll out.
Samsung's Fold was sent out to reviewers beffore several had serious issues with the screen malfunctioning due to the stress of being bent.
Samsung then delayed the launch of the phone following this startling revelation.
Huawei also unveiled the Mate X, its own folding phone, earlier this year at Mobile World Congress (MWC) in Barcelona.
Other manufacturers have focused on the phone's screen to entice customers, with Sony launching the Xperia 1, also at MWC, which is aimed at movie lovers.
The X1 is the flagship model which has a 21:9 aspect ratio, the same as a cinema screen, and is specifically aimed at avid TV and film lovers.
MailOnline wrote in its review at the time of its release that its 'widespread appeal remains unknown beyond hardcore movie fanatics.'
Rokit, a budding tech firm in the US, has taken a different approach to smartphone sales and has pinned its success on a 3D screen and specially cultivated content.
It also hopes to differentiate itself with a 'life services' bundle which provides insurance and protection against a host of real-world issues.
It's campaign to crack the market is being spearheaded by the vast library of 3D content but is complimented by its cheapness as well as a range of real-world benefits such as life insurance, funeral care and roadside breakdown cover.
Some firms have however focused on the camera on their devices, with Nokia and Huawei both releasing phones dedicated to the on-the-go snapper.
The PureView smartphone has five camera lenses which work together to take images - a world first for a smartphone.
The photos captured by the device are said to have a resolution of up to 240 megapixels thanks to a clever combination system from the five sensors.
Huawei unveiled the P30 and P30 Pro in March which are designed to let people take the best pictures possible.
Huawei has equipped the handsets with three or four cameras, depending on the model, to increase light and picture quality and added impressive zoom and low-light capabilities.
Another promising revenue for phone technology is the imminent explosion of 5G which will see ultra-fast internet come to handsets.
https://www.dailymail.co.uk/sciencetech/article-7077359/Smartphone-sales-slump-customers-tire-devices-marginal-gains.html

 


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