#研究分享#【聊天机器人会成为数字化营销的未来吗?】

#研究分享#【聊天机器人会成为数字化营销的未来吗?】你今天发送了多少条聊天信息?用户使用聊天app的频率明显高于社交媒体app,聊天机器人已经成为数字化营销重要的一环。聊天机器人可以全天候和用户互动,无需人工操作,据估算,未来五年内,聊天机器人有望为品牌节省80亿美金。聊天机器人可以参与的环节包括客户服务,创建用户联络名单,销售,快速提供解决问题的方案等等。

Chatbots are the Future of Digital Marketing

How many chat messages have you sent today?

20? 50? 100?

Probably a lot, and that’s typical.

Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of messages between people and businesses.

Given this, chatbot marketing is has become one of the biggest growth opportunities in the digital marketing space.

Facebook CEO Mark Zuckerberg has even pivoted Facebook entire future around private messaging. Case in point, check out all the messaging-centric news which came out of Facebook's recent F8 conference.

But chat marketing is bigger than Facebook. Chatbots, which can interact with people 24/7. without human intervention, are being used on a wide range of websites and in mobile apps in every industry - for marketing, sales, customer service and more.

Chatbots are expected to save businesses $8 billion within the next five years.

We've included a range of other chatbot stats and trend data notes in this infographic - if you haven't considered the potential of chatbots for your brand yet, it may be time to give the option some thought.

文章:Chatbots are the Future of Digital Marketing

作者:Larry Kim

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/chatbots-are-the-future-of-digital-marketing-infographic/554709/


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