#研究分享#【这些社交媒体营销“行话”,想必你都知道】

#研究分享#【这些社交媒体营销“行话”,想必你都知道】在数字化营销中,我们经常会用一些缩写代替工具、方法等等,了解这些术语的含义可以帮助我们更高效地交流。1)SMM:social Media Marketing,社交媒体营销 2)KPI:Key Performance Indicator,互动率、点击率等一切衡量营销效果的指标 3)ROI:Return On Investment,投资回报率 4)CTR:click-through Rate,点击通过率 5)CTA:Call To Action,用户行为号召 6)PPC:Pay Per Click,点击付费广告 7)SEO:Search Engine Optimization,搜索引擎优化 8)UGC:User Generated Content,用户生成内容。

Acronyms for the Social Media Marketer

Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth. It's important to know what all of these terms mean so you can converse with your team easily and utilize these marketing practices regularly.

We have gone ahead and defined a few of the most regularly used digital marketing acronyms in the infographic below. ​Here's a refresher for the well-versed marketers and a great share to send to anyone new to the field.

文章:Acronyms for the Social Media Marketer

作者:Emma Wiltshire

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/acronyms-for-every-social-media-marketer-infographic/554275/


Comments are closed.



无觅相关文章插件