#研究分享#【如何建立精准的用户画像第二课:万事开头难】

#研究分享#【如何建立精准的用户画像第二课:万事开头难】任何营销策略的开始,都是锁定你的目标市场,建立用户画像。第一步,收集目标用户基本信息,包括年龄,性别,收入,个性特征,好恶,痛点等等;第二步,了解用户的行动“轨迹”,包括线上和线下,他们搜索的内容,阅读的内容,以及购买的产品;第三步,将用户的需求与品牌的服务建立联系,如何能帮助用户渡过难关?如何能成为他们日常生活中的必需品?第四步,制定时间表,规划发布内容的最佳时机;第五步,在恰当的时机为用户提供恰当的服务,满足用户需求,达成目标。

How to Create a Buyer Persona for Your Business

The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of developing a digital marketing strategy.

Here’s a quick summary:

  • Determine demographics, psychographics and behavior of your target audience
  • Locate them on - and offline - find out what they search for, read, shop for
  • Connect your offering to their needs
  • Determine the right time to act
  • Offer the right product or service at the right time to help your audience reach their goals

See the infographic below for the complete guide.

文章:How to Create a Buyer Persona for Your Business

作者:Mark Walker-Ford

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/how-to-create-a-buyer-persona-for-your-business-infographic/554513/


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