#研究分享#【搜索功能进化:如何通过优化可视化搜索满足用户需求】

#研究分享#【搜索功能进化:如何通过优化可视化搜索满足用户需求】从Facebook的图像识别技术到谷歌的视觉化识别功能,视觉化搜索工具正在迅速改进,使用这些工具进行搜索的准确性和便捷性都在不断提高,已经对搜索引擎优化产生影响。越来越多用户愿意通过给商品拍照的形式搜索商品信息。为了更方便用户精准地使用这项功能,首先需要智能手机拥有匹配视觉搜索的照相功能,以及能分享高质量图像的高速网络,同时,搜索平台需要能够准确地识别用户分享的图像并在数据库中进行对应,因此需要能胜任图像识别任务的人工智能,并通过机器学习不断提升识别效率。

Let's Get Visual: How Search is Changing

Visual search tools are rapidly improving. From Pinterest's Lensto Facebook's image recognition capacity, to Google's visual identification options, the accuracy, speed and convenience of using visual cues for queries are all getting better, which may soon have significant SEO implications.

It's not yet a major option, not everyone is out there using their phone cameras to search for products and objects by image alone. But more and more people are doing just that, and the stats show that this behavior will continue to rise.

So what can you do to optimize your content for visual search, and ensure that you're meeting customer needs in this regard? That's what this new infographic from the team at MDG Advertising is all about. In it, they provide an overview of how visual search works, some examples of the process already in action and some tips on how to align your content efforts with these trends.

You can read MDG's full report on their website, or check out the infographic below.

Infographic provides an overview of visual search trends

文章:Let's Get Visual: How Search is Changing

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/lets-get-visual-how-search-is-changing-infographic/552574/


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