#研究分享#【从“漏斗”到“飞轮”,让你的数字化营销变得高效有趣】

#研究分享#【从“漏斗”到“飞轮”,让你的数字化营销变得高效有趣】对于数字化营销人员而言,“漏斗”是再熟悉不过的模式,但这一模式并非以用户为中心。而“飞轮”模式不仅将用户置于策略核心,且围绕用户,各环节相互推进,不断循环,帮助品牌更好地和用户互动,吸引用户参与,并给用户带来愉悦。“飞轮”模式势能大小的决定因素之一是“摩擦力”,摩擦力越小,转动速度越高。“飞轮”摩擦力降低的要点在于提升用户满意度并保持销售、营销和服务同步发展。

How to Grow Your Business with the Marketing Flywheel

Sick of hearing about sales funnels and their related theories to help fuel your marketing approach?

The next big shift could be 'The Marketing Flywheel', which takes an alternate perspective on business growth strategy in order to simplify its core concepts.

As explained by Hubspot:

"With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales - basically, your business keeps spinning. When you think about your business as a flywheel instead of a funnel, you make different decisions and adjust your strategy."

The concept, founded by James Watt, utilizes 'energy' from different core aspects to build business momentum. The amount of energy, or momentum, your flywheel contains depends on how fast you spin it, how much friction there is and how big your wheel gets.

"The more you increase speed and decrease friction, the more you will create promoters of your business. And all those promoters make for one big flywheel."

You can read Hubspot's full rundown here, or check out the infographic below, created by the team at Outgrow, for an overview of the concept.

Infographic outlines the Flywheel business growth concept

文章:How to Grow Your Business with the Marketing

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/how-to-grow-your-business-with-the-marketing-flywheel-infographic/552491/


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