#研究分享#【这8个步骤教你制定更高效的社交媒体营销策略】

#研究分享#【这8个步骤教你制定更高效的社交媒体营销策略】尽管社交媒体的格局瞬息万变,但有效战略的基本组成部分仍然是相同的,如果不能掌握这些要素,你很可能会浪费时间,或者无法从于用户的互动中得到最佳的结果。1)设立明确的、可测量的、可实现的目标。2)了解你的用户,建立用户个人档案。3)了解你的对手,发现并利用他们的破绽。4)制定有效的社交媒体营销效果评估措施。 5)经营你的主页,确保品牌关键词醒目,且所使用的图片尺寸适宜不同界面。6)向优秀的社交媒体账号学习如何营销,发布内容及与用户互动。 7)建立一个社交媒体发布内容日历。8)监测,评估,调整。

8 Steps to a More Effective Social Media Marketing Strategy

While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience.

To help with this, the team at Plexxie have put together this infographic, which takes inspiration from Hootsuite's list on how to create a more effective social media marketing plan. If you're not applying each of these steps, it may be worth taking the time to reassess your process, and ensure that you're covering all your bases.

Check out the full infographic below.

Infographic outlines key steps in developing a social media marketing plan

文章:8 Steps to a More Effective Social Media Marketing Strategy

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/8-steps-to-a-more-effective-social-media-marketing-strategy-infographic/551981/


Comments are closed.



无觅相关文章插件