#研究分享#【2019年全球广告拦截行为[信息图]】

#研究分享#【2019年全球广告拦截行为[信息图]】近年来,广告拦截器的使用呈上升趋势,这主要是由于用户对在网络上出现的噪音和欺骗性促销和优惠的反感。根据研究,大约30%的互联网用户现在使用广告拦截器,这对于试图接触其受众的企业以及希望展示其广告价值的技术平台而言可能会游有些麻烦。2019年的广告拦截有多重要,广告拦截的利用率是多少?详见信息图。

The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.

According to research, around 30% of all internet users now use ad blockers, which can be problematic for businesses trying to reach their audiences, and tech platforms looking to demonstrate the value of their ad tools.

The problem has become such a concern that Google itself has now launched its own ad blocker, which will go live in all regions later this year. That means that if your website is running the ad types which Google has identified as problematic, you'll need to review and remove whatever you can - or face referral traffic penalties.

But just how significant is ad blocking in 2019, and where is ad blocking being utilized at the highest rates?

That's what the team from GlobalWebIndex sought to showcase in this new graphic, which outlines a range of stats on ad blocker usage.

Ad blocker usage stats 2019
https://www.socialmediatoday.com/news/global-ad-blocking-behavior-2019-infographic/551716/

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