【Instagram上线“结账”功能:浏览购买一体化】

【Instagram上线“结账”功能:浏览购买一体化】日前,社交媒体Instagram推出“Checkout”功能,用户可直接在App 内购买20多个不同品牌的商品,包括H&M、Zara、阿迪达斯、NARS等。当用户在ins上看到喜欢的商品时,可点击其品牌标签,进入产品购买页面,完成选购与支付,以及后续查看送货信息。另外,Instagram会为出现问题的商品提供全额退款服务,但目前此服务仅限于移动设备,购物车功能、更多的品牌及后续桌面版本正在开发中。

Instagram doubles down on shopping and adds 'checkout' feature to let you purchase items directly through the app

  • 'Checkout' lets users store their payment info and purchase items in Instagram
  • Instagram now also shows notifications around shipping and delivery updates
  • The feature is rolling out to 20 brands, including Adidas, H&M and Warby Parker 

Instagram wants to make online shopping so easy that users will never have to leave the app.

The social media giant on Tuesday announced a new 'checkout' feature that lets users store their payment information and purchase items directly through Instagram.

Checkout is rolling out for 20 brands to start, including H&M, Zara, Uniqlo, Adidas and Warby Parker.

The feature builds on Instagram's earlier shopping tools, which let users see pricing and other details for items by clicking on a sticker attached to the post.

'Today, we're introducing checkout on Instagram,' the company said in a tweet.

'When you find a product you love, you can now buy it without leaving the app.'

Now, when users see an item they want to buy, they can tap on the shopping sticker, which will open the product page, showing color, size and other options.

Users then tap on the 'Checkout on Instagram' button, which will take them to a payment page.

There, users enter their name, email, billing information and shipping address, though they'll only have to do this step the first time they use the checkout feature.

nstagram says it stores users payment information 'securely' on the app so that they don't have to enter it every time.

Users can establish a PIN that has to be entered for each purchase.

Now, when users want to buy an item, they can tap on the shopping sticker, which will open the product page, showing color, size and other options. Then they'll proceed to the payment page

Now, when users want to buy an item, they can tap on the shopping sticker, which will open the product page, showing color, size and other options. Then they'll proceed to the payment page

The app accepts Visa, Mastercard, American Express or Discover, as well as PayPal, as forms of payment.

What's more, Instagram will show users' notifications about the shipment process, as well as when their order is delivered, inside the app.

For now, users are limited to purchasing one item at a time through the checkout feature, though Instagram is looking into adding a multi-item shopping cart in the future, BuzzFeed News reported.

Instagram said it will charge a selling fee to every brand that wants to utilize the checkout feature.

The firm didn't specify how much the selling fee will cost, but it noted that the charge will cover 'transaction-related expenses,' such as its purchase protection policy.

原文链接:https://www.dailymail.co.uk/sciencetech/article-6827085/Instagram-adds-checkout-feature-let-purchase-items-directly-app.html


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