#研究分享#【社交媒体管理中必定遇见的7个挑战】

#研究分享#【社交媒体管理中必定遇见的7个挑战】研究人员采访了全球60余位社交媒体管理人,探讨管理经营品牌的社交媒体形象所遇到的挑战。

1)必须“抽空儿”做每件事,寻找时间与发布内容质量的平衡。日常工作时间有限,是安排自动发布推文和帖子来刷存在感、提高覆盖率,还是为每个栏目、版块量身定制,人工发布数量少而优的即时内容?不论是一个人,还是是一个团队,都会有些“疲于奔命”。
2)必须为每个用户创构建新鲜而有价值的内容。创新是永远的难题。
3)获得主管或用户的批准,让用户完全参与到社交活动中来,让他们相信这是互动不是销售,就必须全情投入,但达到目标则需要时间。
4)有很好的点子,但没有足够的资源。
5)“八面玲珑”但偏离主旨,一个品牌必须有其独特的“声音”,并保持品牌形象的统一。
6)必须创建独特的品牌形象,发布能让品牌脱颖而出的内容。
7)使用社交媒体监测工具来追踪每项活动的进展。

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7 Biggest Challenges of Social Media Management (#SMTLive Recap)

For our last #SMTLive Twitter chat, we caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence -- the ups, the downs and their biggest challenges.

Right off the bat we asked the group how large of a support team they had on the job. We were intrigued (but not completely shocked) to see that 40 of the 65 respondents (62%) said they were manning the ship all on their own.

Most of us know how that feels. In fact, during our previous Twitter chat "Juggling Multiple Social Media Accounts", we spoke with someone managing 40+ social media accounts all on her own.

Regardless of the size of your team, we all face various challenges on the job. Here are a few of the biggest challenges we hear social media managers face daily.

7 Biggest Challenges of Social Media Management

1. Finding time for everything

2. Creating fresh and meaningful content for each audience

3. Getting executive or client approval

4. Having great ideas but a lack of resources

5. Switching up the voice and tone for different channels

6. Simply developing a strong and distinct voice

7. Tracking progress

There are a myriad of obstacles the job can throw our way, but seven these stand out as a few of the most common challenges a social media manager can face.

文章:7 Biggest Challenges of Social Media Management

作者:Emma Wiltshire

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/7-biggest-challenges-of-social-media-management-smtlive-recap/549380/


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