太萌了 !为猫咪制作的交通安全视频

【太萌了 !为猫咪制作的交通安全视频】据Sora News24网站的“优秀人类”称,这段视频是专门为吸引猫咪而制作的。这项研究是在京都大学动物心理学研究小组的帮助下完成的。除了有一些东西在屏幕上不停地移动以保持目标观众的视线在视频上之外,背景音乐中还有鸣叫的小鸟和类似老鼠的声音。一只警用猫(可能是一名队长),给三只猫上课,告诉它们在路上不应该做什么.....

A Japanese company made a traffic safety video for cats

Japan’s largest auto parts and service chains, Yellow Hat, takes traffic safety seriously for all of Japan’s citizens. To help promote careful driving and encourage mindful pedestrian behavior, they have teamed up with a group of psychologists from Kyoto University to create a high-impact traffic safety video that targets those most vulnerable to traffic. Specifically, cats.

SoraNews24 pointed us to this absolutely delightful safety video, made for cats and designed to help reduce cat traffic accidents. While it does give human viewers some helpful tips about where cats might be lurking, the video was designed with animals in mind. For instance, the animal psychologists suggested including plenty of moving pieces to keep the kitties’ attention on the important message, adding in the sounds of chirping birds, and a narrator who meows. Those meows aren’t just for show, either: Reportedly, they were focus-group tested by cats for cats at a one of Japan’s many cat cafés and were chosen as most likely to ensure a rapt feline audience.

That’s not the only trick to keep cats involved in the action: The background music includes what SoraNews24 describes as “sine wave sound patterns similar to the squeaking of mice and other small rodents.” Basically it’s cat-themed backmasking that they hope will trigger cats’ hunter instincts and keep them watching the video. Whatever it takes to keep those four-legged rascals safe.

 

原文链接:https://www.fastcompany.com/90310989/a-japanese-company-made-a-traffic-safety-video-for-cats


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