#研究分享#【app的使用趋势与用户去电影院的活动有关?来自Snapchat最新研究报告】

#研究分享#【app的使用趋势与用户去电影院的活动有关?来自Snapchat最新研究报告】Snapchat新研究报告关注了app的使用趋势,展示Snapchat系统基于位置类别、平台广告定位选项跟踪发现的一些有趣的数据,例如,在周末去看电影前后,用户会进行一些休闲娱乐活动来打发时间,比如逛公园,农贸市场,在便利店快速购物,或者在派对用品商店采购派对需要用的道具。电影结束后,他们也许在保龄球馆或游乐场继续娱乐,在精致的餐厅用餐,或者去咖啡馆及甜品店小坐。

Snapchat Releases New Report on User Behavior in Relation to Entertainment

Snapchat has released a new report which looks at app usage trends as they relate to cinema outings, which showcase some interesting insights that Snapchat's systems are able to track.

Many of the findings Snapchat shares are fairly generic - Snapchatters tend to go to the movies between 6pm and 8pm, and are more likely to visit theaters on Saturdays. No surprises there.

But it's the latter elements of the report that provide some interesting data - for example:

"Before a weekend trip to the movies, Snapchatters can be found in moments of rest and relaxation. You’re likely to find them outdoors at a park, shopping at a farmers market, making quick purchases at a convenience store, or prepping for a party at a party supply store. After the movie ends, they may continue their fun night out at a bowling alley or arcade, enjoy a nice meal at a fine dining restaurant, or indulge at a cafe or a sweet and dessert shop."

This information is based on Snapchat's Location Categories, one of the platform's ad targeting options, and the insights highlight what types of behaviors it's able to track.

The value of such will be relative to your business, of course, but the information provided may help get you thinking, with some interesting aligned trend data to think about.

You can read Snapchat's full report here, or check out the infographic below for a broader overview of the data.

Snapchat cinemagoer trends infographic

文章:Snapchat Releases New Report on User Behavior in Relation to Entertainment

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/snapchat-releases-new-report-on-user-behavior-in-relation-to-entertainment/548390/


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