#研究分享#【会了这5步,可以更高效地测评你的社交媒体策略】

#研究分享#【会了这5步,可以更高效地测评你的社交媒体策略】还在寻找更高效地测量社交媒体战略成效的方法?需要监测你的社交媒体营销活动的投资回报率?照着这几个步骤试一试:1)调整、明确你的目标 2)测量用户分享品牌信息时的情境和方式 3)测量各社交媒体平台对于品牌声誉及产品销量的影响 4)了解社交媒体如何影响你的资源,进行合理分配 5)衡量你的成本

5 Steps to Effectively Measure Your Social Media Marketing Strategy

Are you looking for ways to better measure the success of your social strategy? Need to demonstrate a return on investment of your social media marketing campaigns?

The team from Salesforce share their guide to social media measurement in this infographic.

Here’s a quick summary:

  • Align your objectives
  • Measure reach and share of conversation
  • Measure conversions and sales
  • Track and measure your leads
  • Measure your cost savings

Check out the infographic for more detail.

Infographic outlines key social media marketing measurement tips

文章:5 Steps to Effectively Measure Your Social Media Marketing Strategy

作者:Mark Walker-Ford

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/5-steps-to-effectively-measure-your-social-media-marketing-strategy-infogr/547742/


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