#研究分享#【论坛上的态度改变-婚姻和家庭主题】

#研究分享#【论坛上的态度改变-婚姻和家庭主题】在为期一年的数据中,5.37%的新浪论坛网友和3.81%的天涯网友在讨论中改变态度。帖子越长,网友参与讨论越多,越可能改变态度(包括改变的频次和程度)。讨论初期的强烈观点,新的证据、信息,新的人肉对象等影响态度的改变。 @叶未名 @杨伯溆 #国际传播学大会#

嘴型改变

Online discussion and attitude change

A study on users’ attitude on family and cialis express delivery marriage in online forums

WeiMing Ye、Boxu Yang

 

    The Bulletin Board System (BBS) forums, as topic-centric and many-to-many communication online platforms, provide an ideal place not only for the public to discuss, but also for researchers to detect and explore users’ opinions and attitudes. This paper aims to study online contents about family and marriage on different BBS forums, users’ attitudes, and how attitudes interact with discussion. From the database recording discussion threads in four BBS forums from July 2007 to July 2008, this research selected 46 threads with 100,932 messages posted by 14,097 accounts and applied a qualitative – quantitative methodology to study the content - users’ attitudes - concerning family and marriage. The paper finds that focuses on various issues differed in the four BBS forums because of the different sponsors behind the respective forums, the characteristics of the forum, the initial users’ taste and interest, and interaction norms that they created. Among the users who changed their attitudes, it is found that the longer the threads they discussed in, the more their attitudes were changed; the more they participated, the more their attitudes were changed (in terms of frequency of change and magnetite of change). This paper also displays the major concerns about family and marriage in Chinese online forums.

Keywords: Family, Marriage, BBS Forums, Attitude Change

 

 

线上讨论与态度转变

——网络论坛使用者对家庭和婚姻问题的态度研究

叶韡明 杨伯溆

网络论坛(BBS)作为一种以议题为中心、多对多的线上传播平台,不仅为公众提供了理想的讨论空间,而且为研究者提供了发现和探索网络使用者的观点和态度的平台。本文研究不同网络论坛上关于家庭和婚姻的线上讨论内容、使用者的态度、态度和讨论之间的互动。本文使用的数据库包含2007年7月至2008年7月一年内四个论坛的讨论帖;本研究从中抽出46个讨论帖,由14,097个账号发表的100,932条信息构成。本研究采用定性-定量结合的方法,研究网络论坛关于家庭和婚姻的讨论内容和使用者态度。

文章发现,由于四个网络论坛的投资方不同、论坛的属性不同、初始使用者的品味和兴趣不同、以及他们创造的互动规范的差异,每个论坛关注的主题不同。改变态度的使用者中,他们所参与的帖子越长,他们的态度越可能改变;他们参与越多,他们的态度改变越多(包括态度改变的频率和态度改变的幅度)。最后本文展示了中文线上论坛关于家庭和婚姻最关注的问题。

关键词:家庭,婚姻,网络论坛,态度改变

 

文章作者:叶韡明 杨伯溆

文章来源:国际传播学会年度区域性大会(上海),ICA 2013 Regional Conference


1 条评论

  1. zhangwenyuan说道:

    感谢分享http://weibo.com/1711479641/AiHda67fj?mod=weibotime



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