#研究分享#【这四招,帮你跟上不断更新变化的社交媒体趋势】

#研究分享#【这四招,帮你跟上不断更新变化的社交媒体趋势】1)关注业内受人信赖、声誉良好的社交媒体。专门研究社交媒体的博客可以帮你了解当前社交媒体的变化趋势,用简单易懂的方式帮你把握行业发展脉搏。 2)尝试将社交媒体领域志同道合、各有专长的人们汇集在一起,共同探讨、观察社交媒体的变化,互相交流想法。3)经常登录你的账号看看发生了什么,如社交媒体页面布局的更改。4)不要随大溜。当新的社交媒体平台或新功能上线时,不要盲目屈从。查看并认识新的平台或工具,客观地评估它们对品牌的价值,但不要在全新的趋势中投入太多的资源和精力,除非你你确信这不是昙花一现的时尚。

4 Tips to Help You Keep Up with the Constant Changes in Social Media

Social media is always changing, and people regularly tell me how difficult they find it to keep up with the never-ending stream of updates, announcements and shifts within the digital media marketplace.

I agree, it is challenging - however staying up to date and informed of the latest news doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes – and adapt with relative ease.

In this post, I'll outline my tips for navigating the constant changes in social media. Hopefully they'll help keep you in the know.

1. Subscribe to respected and reputable social media publications

Blogs that specialize in all things social media - such as Social Media Today and Social Media Examiner - will help you stay abreast of current changes.

I also encourage you to subscribe to Mark Schaefer’s {grow} blog - Mark has a pulse on what’s coming down the road in the industry, and he explains things in an easy-to-understand way.

2. Surround yourself with people who can help

More heads are better than one when it comes to keeping on top of what’s happening in the dynamic social media realm. Consider assembling a small group of people to collectively read, watch, and listen for changes, and with whom you can exchange ideas and expertise.

This will help you stay in the know, and make the process of dealing with changes less overwhelming.

3. Log into your accounts and see what’s going on

Sounds simple enough, right? Many social media changes that occur will be evident if you log into your accounts frequently.

For example, layout changes (which are among the most common alterations that social media networks make) are easily detected by simply accessing your accounts. You'll also see that some sites present notifications when you log in after they have made changes.

Besides regularly logging into your social accounts, also consider subscribing to the blogs of the major social sites.

For example:

4. Don’t jump on the bandwagon

When new social media platforms or new features surface and become all the rage, it doesn’t mean you should pursue them immediately - or even in future.

Succumbing to “shiny object syndrome” is how people end up with more social media sites than they can handle, and that they eventually ignore altogether.

Always keep your audience and your goals in mind when shiny object syndrome threatens your logical thought process.

Also, recognize that not all shiny, new sites will last.

Case in point: Vine and Blab

I definitely do recommend checking out new sites and tools to objectively assess their capabilities and the potential value for your business. However, as a general rule, I advise that you don’t put a lot of resources into the newest trend until you’re confident it will be more than just a passing fad.

Final Thoughts on the Challenge of Change

Changes occur in all industries, and with ongoing advances in new technologies like AI and virtual reality, we can expect them to accelerate. Rather than cringe at what technology has in store for us, we need to keep cool heads. The one constant we can always count on is change - and that’s especially true with social media.

Fortunately, dealing with social media changes doesn’t have to catch you off-guard. The simple tips I’ve mentioned above will help you prepare for what lies ahead.

文章:4 Tips to Help You Keep Up with the Constant Changes in Social Media

作者:Rachel Strella

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/4-tips-to-help-you-keep-up-with-the-constant-changes-in-social-media/546116/


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