危机传播中的社交媒体

#研究分享#【危机传播中的社交媒体】Terry Flew分析了社交媒体在澳大利亚和新西兰近期发生的两大自然灾难中使用的案例,认为与传统媒体相比,社交媒体作为一种可以在重大灾难和紧急情况的现场传播信息的手段变得更为重要,因其可以通过更加普遍的电脑网络和移动设备平台实现多方对多方的信息传播。

【文章摘要】

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Social Media and its Impact on Crisis Communication: Case Studies of Twitter Use in Emergency Management in Australia and New Zealand

Terry Flew

    There is a growing awareness worldwide of the significance of social media to communication in times of both natural and human-created disasters and crises. While the media have long been used as a means of broadcasting messages to communities in times of crisis – bushfires, floods, earthquakes etc. – the significance of social media in enabling many-to-many communication through ubiquitous networked computing and mobile media devices is becoming increasingly important in the fields of disaster and emergency management.

This paper undertakes an analysis of the uses made of social media during two recent natural disasters: the January 2011 floods in Brisbane and South-East Queensland in Australia, and the February 2011 earthquake in Christchurch, New Zealand. It is part of a wider project being undertaken by a research team based generic viagra pill at the Queensland University of Technology in Brisbane,

Australia, that is working with the Queensland Department of Community Safety (DCS) and the EIDOS Institute, and funded by the Australian Research Council (ARC) through its Linkages program. The project combines large-scale, quantitative social media tracking and analysis techniques with qualitative cultural analysis of communication efforts by citizens and officials, to enable both emergency management authorities and news media organisations to develop, implement, and evaluate new social media strategies for emergency communication.

Keywords: social media, emergency management, natural disasters, crisis communication, Twitter

 

危机传播中的社交媒体及其影响推特在澳大利亚和新西兰的应急管理中使用的个案研究

                              Terry Flew

 

在全球经历天灾人祸的过程中,人们日益广泛地意识到社交媒体在危机传播中的重要性。尽管在发生森林大火、洪水泛滥、地震等等灾难时,媒体已经作为一种在社区传递信息的方式被广泛地使用,但是社交媒体作为一种可以在重大灾难和紧急情况的现场传播信息的手段变得更为重要,社交媒体尤其可以通过更加普遍的电脑网络和移动设备平台实现多方对多方的信息传播。

本论文主要分析社交媒体在澳大利亚和新西兰近期发生的两大自然灾难中使用的案例, 一个案例是2011年1月在澳大利亚布里斯班和昆士兰州东南部发生的洪水,另一个案 例是2011年2月在新西兰基督城发生的地震。本文的研究是澳洲国家研究委员会 (ARC)立项的联动科研项目 (Linkage program) 中的一部分,该项目由昆士兰科技 大学和昆士兰州社区安全部与EIDOS研究院合作,使用多种定量分析的方法追踪了大 量的社交媒体的量化数据,同时结合传播过程中对民众和官方的传播进行的定性文化 分析。该项目旨在促进、完善并更好的有效评估社交媒体在官方的应急管理和新媒体 在紧急事件传播中的策略。

关键词:社交媒体,应急管理,自然灾难,危机传播,推特 

【文章作者】Terry Flew

【文章来源】国际传播学会(ICA)2013区域性大会(上海)


1 条评论

  1. wuyijia说道:

    感谢分享+http://weibo.com/1711479641/AipL3qWxP?mod=weibotime



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