数字时代,如何创建目标消费者原型?

1、弄清需要原型帮助解决的问题;2、识别出需要研究的人群以便理解已界定的问题;3、访谈这些人;4、收集访谈和观察资料;5、分类归整资料;6、在分类中提取你的发现;7、将所有发现整合为连贯的意群;8、创建完整原型形象;9、在整个公司中分享原型。

【文章全文】Guide to Building Personas: How to Understand and Meet User Needs

They may evoke memories of advertising practices based on old-fashioned stereotypes dating back to as early as the 1910s but brand personas are now actually more important than ever as business goes digital. In the digital world, where traditional megaphone-style advertising is generally losing its effectiveness, creating an archetype of a prospective client is becoming critical for companies who wish to provide a relevant, bespoke and truly personalised user journey. Persona development is the necessary first step in the move towards a client-centric, inbound marketing approach. A business or a brand has to speak directly to its target audience, addressing users’ issues, pains and challenges. This means delving deep into the fabric of your target audience and putting yourself in your persona’s shoes before you even begin to map out the customer journey. Check out this infographic, created by Linchpin SEO – an excellent visual guide to persona creation.

【文章作者】Biserka Anderson

【文章来源】socialmediatoday

【文章链接】http://socialmediatoday.com/brightfire/738866/guide-building-personas-how-understand-and-meet-user-needs


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