【Netflix将美国服务价格调高18% 为12年来最大涨幅】

Netflix将美国服务价格调高18% 为12年来最大涨幅】

美国流媒体视频服务提供商Netflix今日宣布,将把美国市场的服务价格最多提高18%,为公司创建12年以来的最大涨幅。业内人士称,提高价格带来的额外收入将有助于Netflix支付其在原创电视和电影方面的巨额投资,并为公司大量的债务提供资金支持,但较高的服务价格可能会疏远订阅用户,甚至引发取消订阅的浪潮。

Netflix will raise prices for US subscribers, with its most popular plan going up to $13 per month

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Netflix  is raising fees for U.S. subscribers in its biggest price increasesince the company first launched its streaming service 12 years ago.

Depending on your plan, the cost will go up increase by 13 percent to 18 percent. For the most popular plan (which includes high-definition streaming for up to two devices simultaneously), the price will increase from $10.99 to $12.99 per month. Meanwhile, the one-device plan will go up to $8.99 per month, while the four-device plan goes to $15.99.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” the company said in a statement.

Netflix raised prices last year for its higher-tier plans, but kept the cheapest plan at $7.99 per month. So today’s news marks the first time since the plan launched in 2010 it’s becoming more expensive.

When can you expect to see your bill increase? The exact timing will depend on your billing cycle, but it sounds like the changes are going effect quickly. This also applies to Latin American and Caribbean markets where Netflix bills in U.S. dollars, but not in Mexico and Brazil.

It seemed inevitable that Netflix would have to raise prices to fund its continually growing bill for original content. Meanwhile, companies like Disney, AT&T/WarnerMedia and NBCUniversal all plan to launchcompeting services, which probably means they’ll be less interested in licensing their content to Netflix, and will charge a heftier fee when they do.

At the same time, a price increase risks driving away U.S. subscribers at a time when Netflix may have largely tapped out the domestic market (its real growth opportunities seem to be overseas).

Wall Street is pleased with the news, with Netflix shares up 5.8 percent as of 10:15am Eastern.

https://techcrunch.com/2019/01/15/netflix-price-hike/


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