#研究分享#【关于视频营销的这13条数据,你需要关注一下】

#研究分享#【关于视频营销的这13条数据,你需要关注一下】视频内容是社交媒体上表现最突出的内容,有助于提升品牌知名度、收入及转化率。但并不是每个社交媒体营销人员都热衷于创建视频,也并非每个人都有源源不断的创意。如今,有更多样化的视频内容供你选择。86%的线上营销人员会采用视频营销策略,44%的用户创建视频是出于个人目的,56%则是为了营销。70%的用户直接采用线上平台的功能、模板创建视频,20%的营销人员有专业的团队一起创作,10%的用户则通过数字化机构订制视频。45%的用户平均每天至少看一个小时的视频。相比其他营销方式,视频为品牌吸引的流量更多,促成的互动更多。

13 Video Marketing Statistics to Know for 2019

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions.

Not everyone feels comfortable creating video content, not everyone has the capacity to create engaging, compelling video. But the stats don't lie, and with more video options now at your disposal, it's likely worth, at the least, experimenting with the video options on the major social platforms to see what you can come up with to add to your overall marketing push.

Need more convincing?

The team at Renderforest recently surveyed more than 1,000 marketers to get their insights into how they're using video content, and what results they're generating from those efforts.

You can check out their responses in the below infographic.

Infographic outlines a range of video marketing stats

文章:13 Video Marketing Statistics to Know for 2019

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/13-video-marketing-statistics-to-know-for-2019-infographic/545791/


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