#研究分享#【数字化平台是如何改变我们的创意营销方式的?】

#研究分享#【数字化平台是如何改变我们的创意营销方式的?】数字化平台已经改变了我们的互动方式、沟通方式以及商业营销方式。如何使用视觉化元素?在哪里、使用什么样的视觉化元素?近年来,创意营销方式演变出更多的形式以适应更多的平台,为满足用户的个性化需求,70%的营销者认为提供个性定制化的内容是增加互动的重要策略。大数据和新的工具改变了创意营销的本质,创意营销开始依赖于自动化及人工智能,但随着移动智能设备及社交媒体的发展,任何人可以在线上分享任何东西,创意本身拥有前所未有的重要性。

How Digital Has Transformed the Creative Landscape

Digital platforms have changed the way we interact, the way we communicate, and subsequently, the way businesses can reach us. That's lead to a significant shift in creative elements - how visuals are used, what visual are used, where, etc.

The considerations seem almost endless, and it's difficult to know which options are right for your marketing approach. Highlighting the significance of this shift, the team from MDG Advertising have put together the below infographic which provides an overview of the various ways in which the digital shift has changed marketing approaches.

There are some interesting and resonant insights here - you can read MDG's full report here or check out the graphic below.

Infographic looks at ways the digital shift has changed the creative landscape

文章:How Digital Has Transformed the Creative Landscape

作者:Andrew Hutchinson

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/how-digital-has-transformed-the-creative-landscape-infographic/543182/


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