【美国零售商可能很快就会采用面部识别技术来阻止窃贼】

【美国零售商可能很快就会采用面部识别技术来阻止窃贼】面部识别在机场、体育场馆、交通交叉口甚至一些学校都得到了广泛的应用。现在,专家们说零售业是下一个成为这项技术目标的行业,预计美国零售商将开始使用面部识别来阻止商店抢劫犯或当场犯罪分子,但许多零售商将目光投向了更广泛的用途-包括客户跟踪或忠诚度计划。选择加入忠诚度计划的人可能会从他们经常购买的商品或任何其他数量的忠诚奖励中得到折扣。但是此举也吸引了隐私倡导者的关注,他们担心购物者可能不知道零售商在跟踪他们的脸。

U.S. retailers could soon adopt facial recognition tech to stop thieves

Facial recognition has been widely adopted at airports, stadiums, traffic intersections and even some schools.

Now, experts say retail is the next industry to become a target of the technology, pointing to a growing number of suppliers and companies willing to put it in their stores.

U.S. retailers are expected to begin using facial recognition to stop shoplifters or spot criminals, but many are eyeing it for much broader uses - including customer tracking or loyalty programs, according to Biometric Update.

Scroll down for video

Experts say retail is the next industry to become a target of the technology, pointing to a growing number of suppliers and companies willing to put it in their stores

The move has already attracted scrutiny from privacy advocates who fear shoppers may be unaware that retailers are keeping track of their faces.

 The makers of this facial recognition technology view it differently, however, believing that it would lead to a better consumer experience.

'There is another step though that exists which has more to do with consumer loyalty, and consumer experience, that is not quite as expensive an endeavor,' Peter Trepp, CEO of facial recognition software maker FaceFirst, told Biometric Update.

'...I think there are lots of folks looking at ways of doing that in a friendly opt-in environment, where privacy is not the cornerstone issue, and consumers are opting into systems that allow them to engage with them.'

Some have discussed establishing loyalty programs for users who opt-in to be a part of a retailers facial recognition system.

People who opt-in might receive discounts on items they often purchase or any other number of loyalty rewards.

Some retailers have discussed establishing loyalty programs for users who opt-in to be a part of a retailers facial recognition system. Users would get discounts for opting in

Others have said retailers could use the data gleaned from facial recognition systems for targeted marketing or tracking consumers whereabouts outside the store

As a result, consumers might be more willing to trust the technology and companies would gain valuable data for facial recognition systems.

'Once companies are using this type of technology for crime prevention purposes, there’s no reason why they should not be using it for upselling their customers,' Arturo Falck, CEO of Whoo.ai, which has built an app that enables users to find out which companies have their biometric information.

'...It is a way for the businesses to turn what could potentially be bad public relations into engagement opportunities.'

Others have said retailers could use the data gleaned from facial recognition systems for targeted marketing or tracking consumers whereabouts outside the store.

There aren't any known cases of retailers doing this just yet, but Home Depot has tested using security footage to see what consumers are browsing, according to New York Magazine.

What's more, as an increasing number of retailers move toward cashier-less store models, such as Amazon's Go stores, the likelihood has grown that they'll depend on facial recognition for security and, possibly, other consumer experience-oriented uses.

As stores look into adopting the technology, it's likely to face some regulatory hurdles.

Last month, a New York City Councilman put forth a bill that would require businesses to inform the public if they're using facial recognition technology, how long they store the data and who they're sharing it with, New York Magazine said.

It comes after Madison Square Garden began using the technology to identify potential criminals.

HOW DOES FACIAL RECOGNITION TECHNOLOGY WORK?

Facial recognition software works by matching real time images to a previous photograph of a person.

Each face has approximately 80 unique nodal points across the eyes, nose, cheeky and mouth which distinguish one person from another.

A digital video camera measures the distance between various points on the human face, such as the width of the nose, depth of the eye sockets, distance between the eyes and shape of the jawline.

A smart surveillance system (pictured) that can scan 2 billion faces within seconds has been revealed in China. The system connects to millions of CCTV cameras and uses artificial intelligence to pick out targets

This produces a unique numerical code that can then be linked with a matching code gleaned from a previous photograph.

A facial recognition system used by officials in China connects to millions of CCTV cameras and uses artificial intelligence to pick out targets.

Experts believe that facial recognition technology will soon overtake fingerprint technology as the most effective way to identify people.

原文链接:https://www.dailymail.co.uk/sciencetech/article-6394813/U-S-retailers-soon-adopt-facial-recognition-tech-stop-thieves.html


Comments are closed.



无觅相关文章插件