#研究分享#【还没Get社交媒体视频营销的优势?可以帮你达到这4个目标】

#研究分享#【还没Get社交媒体视频营销的优势?可以帮你达到这4个目标】

-互动:这是可以令品牌和用户建立紧密联系的最好方法,具有高互动、参与度的内容(分享、评论等)更容易被转发,以及被与用户有相似兴趣的其他用户看到。

-品牌知名度:视频是提升品牌知名度最好的方法。

-增加主页访问量。

-引起人们对产品/服务的兴趣:视频可以传递给用户更丰富的信息,讲述你的品牌故事,从不同角度展示你的产品。

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4 Ways Social Media Videos Can Benefit Your Business

During a recent #SMTLive Twitter chat, we asked everyone "what marketing goals are you trying to accomplish when creating social media video content?" With everyone sharing their specific marketing goals, we were able to see that video content helps businesses reach a variety of different goals.

The four main goals we heard repeated were: engagement, brand awareness, increasing web traffic, and generating excitement and educating people about products/services.

Here is what everyone had to say about each marketing goal.

Engagement

Engagement is a great way to connect with your audience on a more relatable level. Posts with high engagement (likes, shares, comments, etc.) are also more likely to spread and be seen by other people with similar interests as your already-existing audience.

Brand awareness

Brand awareness isn't really something you can measure but if you have lots of people sharing your video and/or more people than usual are visiting your Page, website, landing page (via your campaign link or not) you can assume this new level of traction is building your brand awareness.

Increasing web traffic

Supposedly web traffic is the #1 reason people are using video in social media ads this year. This is a clear and easily-measurable goal.

Generating excitement and educating people about products/services

This is another one that is difficult to measure, but also a really great way for people to use video. Videos give you more time and space to get your message across. You can show a new product from every angle or use text to tell a story throughout your video.


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