#研究分享#【企业如何管理在互联网上的声誉?】

#研究分享#【企业如何管理在互联网上的声誉?】现在人们越来越倾向在网上做评价,或分享意见和体验,因此声誉管理已成为重要因素。声誉管理包括了解人们的评价,并尽可能影响和指导评价。那么品牌怎样进行声誉管理?戳长图阅读~

Online Reputation Management 101: What Businesses Need to Know [Infographic]
By Andrew Hutchinson

With so many avenues now available for people to share their thoughts and opinions on everything, and for prospective customers to have access the same sources in order to research a business or product before making a purchase, reputation management has become a crucial consideration for all brands.

What is reputation management? For the most part, reputation management involves being aware of what people are saying about your business, and then, where possible, influencing and guiding those discussions to your benefit.

That's not always an option of course, but by simply being aware of relevant discussions, you go a long way towards understanding concerns, which enables you to improve your processes in-step.

In order to provide a better idea of how reputation management works, and why you should be aware of it, the team at MDG Advertising have put together the below infographic. You can read MDG's full reputation management report here.

Infographic provides an overview of effective reputation management

原文链接:https://www.socialmediatoday.com/news/online-reputation-management-101-what-businesses-need-to-know-infographic/532211/


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