#研究分享#【如何处理不实的负面评论?】

#研究分享#【如何处理不实的负面评论?】如今,在线评论对消费者发现品牌、产品方面发挥了重要的作用,高达94%的消费者认为负面评论阻止了他们购买品牌,而许多不道德商家会对竞争对手进行负面评论,诋毁对方。那么,当一个明显虚假的负面评论出现且损害声誉时,你能做些什么?

How to Deal with Fake Negative Reviews [Infographic]

There's no mistaking the role that online reviews play in how modern consumers discover brands and products. Some 84% of consumers say that they trust online reviews as much as they do personal recommendations, while up to 94% of people say that negative reviews have stopped them from doing business with a brand.

Digital platforms, and social media platforms, in particular, have given everyone a voice, which they often use to share their thoughts and opinions on their various brand experiences, and which others can then access as they go about their discovery process. And given this, many unscrupulous businesses have also taken to posting negative reviews in an attempt to denigrate their competition, and improve their own standing by default.

So what can you do when an obviously fake negative review appears online, harming your reputation unfairly, and ruining your promotional work? The team at Headway Capital have put together this infographic as a guide to the various options businesses have to take action against fake negative reviews.

This is important information to have - check out the full infographic below.

Infographic looks at the various options brands have to report fake reviews
原文链接:https://www.socialmediatoday.com/news/how-to-deal-with-fake-negative-reviews-infographic/529688/

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