#研究分享#【领英营销策略:别忽略这5个“E”】

#研究分享#【领英营销策略:别忽略这5个“E”】搜索(Explore)、扩展(Expand)、互动(Engage)、建联(Establish)、专业(Expert)。90%优秀的推销员都将社交媒体列入他们的首要销售策略,而79%的B2B营销人员称领英是“打开局面”的“高效资源”。领英不仅可以塑造品牌的专业性,同时令你的品牌具有领先优势。

The 5 E's of a LinkedIn Marketing Strategy

If you're like most people, you've probably created a profile on LinkedIn, but now you're not exactly sure what you to do with it, or how you can make best use of the platform. In fact, if you're like many business owners and professionals, your LinkedIn profile probably just sits neglected - a staple of your digital presence, but not something you use as an active tool.

Maybe you're not convinced that the platform's worth your time and you can't see the potential benefits. If that sounds like you, consider these stats:

  • Over 80% of all B2B leads generated by social media come from LinkedIn
  • 90% of top performing salespeople now use social media as part of their sales strategy
  • 79% of B2B Marketers say LinkedIn is an effective source for generating leads

It may not seem obvious, but there are a heap of ways you can use LinkedIn to grow not only your professional brand, but also to generate leads.

To help with this, take a look at this infographic which outlines how you can more effectively use the professional social network.

Infographic of tips on how to utilize LinkedIn

文章:The 5 E's of a LinkedIn Marketing Strategy

作者:Melonie Dodaro

来源:Social Media Today

链接:https://www.socialmediatoday.com/news/the-5-es-of-a-linkedin-marketing-strategy-infographic/528677/


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