#研究分享#【信息图:如何制定社会化媒体营销的内容策略】

#研究分享#【信息图:如何制定社会化媒体营销的内容策略】内容不仅是优化搜索引擎的关键,而且也有助于吸引更多的流量。制定社会化媒体营销的内容策略主要有五个步骤:1、了解你的用户;2、理解最重要的主题和关键词;3、寻找最有效的内容展现形式;4、制定日程表;5、内容发布与推广。特别注意,用户分析中建议以漏斗的思维框架逐层筛选分类(见长图),内容策划到执行的过程要始终以数据为基础对效果进行监测和评估。http://www.looooker.com/?p=57960

Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness, but may not drive as much traffic.

If you're considering starting on your own content strategy, there are some key basics you need to know, which SalesForce have outlined in this new infographic.

The listing covers the fundamentals of a content strategy - important insights to keep in mind in your planning.

Content strategy infographic

标题:How to Create Your Content Strategy [Infographic]

来源:socialmediatoday

链接:https://www.socialmediatoday.com/news/how-to-create-your-content-strategy-infographic/528247/


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