#研究分享#【如何面对数据泛滥】

#研究分享#【如何面对数据泛滥】我们总是听说并且赞扬“大数据”的美好,却不想已经进入了数据泛滥的时代,这些数据来自交通运输、工业设备、应用、传感器、搜索引擎或是社交媒体等等数字化途径,那么,如何有效地选择和分析这些数据成为了发掘其价值的根本。

The Deluge of Data - and What to Do With It [Infographic]

We often hear about “big data” and the many ways in which it can provide benefit - but where does that data come from, and how do we actually collect and put it to use?

Data can come from transactions, industrial equipment, apps, sensors, monitors, business technology, search engines, and social media. As you’re well aware, even the smallest social media platforms can give marketers access to invaluable customer data, while the more established platforms are known for the mind-boggling amounts of data they have on users.

Companies generally need to use advanced technology, including CRM platforms and data management platforms (DMPs), to collect and organize this data for use in marketing, sales, and other ways. Such insights can help companies make data-based, accurate decisions, and discover hidden insights. Furthermore, this data can enable companies to predict future market trends, then act accordingly.

To learn more about where all this data comes from, and what, exactly, marketers can do with it, check out the infographic below.

The Deluge of Data — And What to Do With It

标题:The Deluge of Data - and What to Do With It [Infographic]

机构:SocialMediaToday

链接:https://www.socialmediatoday.com/news/the-deluge-of-data-and-what-to-do-with-it-infographic/527376/


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