【网购也能“先试后买”:亚马逊开放试用服务】

【网购也能“先试后买”:亚马逊开放试用服务】亚马逊已正式向其Prime会员推出“先试后买“(try before you buy)的服务,允许用户在不预付费的情况下试用新款商品。在网上完成选择后,用户会收到由可重复密封的盒子装着的商品,有7天试用时间,最后用户只需支付其保留的商品。退货可到指定服务点或等待免费上门取货。亚马逊这一新服务涵盖了商场热销品牌和自有品牌,或将对线下零售业甚至某些在线零售商造成打击。

Amazon declares war on clothing stores by opening its 'try before you buy' service to all Prime members

  • Amazon's 'try before you buy' service, announced last summer, is out of beta 
  • Customers have seven days to decide what they like and pay for what they keep 
  • Shipments arrive in a re-sealable box with a pre-paid label for returns  
  • Customers can drop off unwanted items at a UPS location

Amazon is increasingly claiming territory once held exclusively by department stores - and it's doing so again, essentially placing a dressing room in your house.

The retail giant has officially launched service for Prime members that allows them to try on the latest styles before they buy at no upfront charge.

Customers have seven days to decide what they like and only pay for what they keep.

Shipments arrive in a re-sealable box with a pre-paid label for returns.

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The company had been gradually rolling out the service to Prime members in the US over the course of the year.

More than a million pieces of clothing and accessories are eligible and include brands like Calvin Klein, Hugo Boss, Theory and Levi's, labels that are big names at department stores.

Amazon also said its private label brands Lark & Ro, Daily Ritual, Amazon Essentials, and Goodthreads are the top-ordered items.

Prime Wardrobe is Amazon's latest thrust into fashion and could be another big blow to department stores like Macy's, which are struggling with weak sales.

It's also a potential concern for Walmart, which has been snapping up online clothing brands including ModCloth and Bonobos as it tries to snare millennials.

But Amazon's new service is a threat to newer, online businesses as well; clothing subscription services like Stitch Fix, which charge a styling fee of $20.

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Amazon has made a concerted push to expand into fashion through private labels like Lark & Ro.

But with Prime Wardrobe, it's bidding for more loyalty from already devoted members of Prime.

Amazon is poised to surpass Macy's this year as the largest US clothing seller, according to Cowen & Co. analysts.

The industry observer expects Amazon's share of the US clothing market will increase from 6.6 percent in 2016, to 16.2 percent by 2021.

Prime Wardrobe works this way: Shoppers pick three or more items and then have a try-on period to find the best styles.

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For items they want to discard, customers can drop off at a UPS location or schedule a free pick up.

Prime Wardrobe isn't the only fashion service that Amazon provides.

The company launched its Echo Looks smart camera last year.

The app lets users create a personal lookbook, browse your outfits, and use computer vision-based background blur to make your outfits pop.

The feature, called Style Check, uses advanced machine learning algorithms and advice from fashion specialists to let users know whether their choice in clothing was a do or a don't.

原文链接:http://www.dailymail.co.uk/sciencetech/article-5866723/Amazon-declares-war-clothing-stores-opening-try-buy-service-Prime-members.html

 


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