#研究分享#【信息图:B2C与B2B社交媒体营销差异】

#研究分享#【信息图:B2C与B2B社交媒体营销差异】Grazitti发布信息图指出B2B与B2C营销差异点:B2B倾向于使用Linkedin和博客营销、购买周期更长、有更精准的目标群体、更多地依靠价值驱动而非影响力的个人驱动;而B2C则更多使用脸书和短视频营销、决策更加受情绪和影响力个人来驱动、购买周期短、传播诉求偏向经济效益和娱乐性等。http://www.looooker.com/?p=56436

Infographic: How marketers vary on social media

Is your audience mostly on Facebook or LinkedIn?

The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. Both types of organizations are on social media, but how they use online networking varies with their needs.

This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.

It lists these crucial factors:

  • They use different platforms. (B2B prefers LinkedIn versus B2C’s love of Facebook.)
  • B2B marketers invest more in LinkedIn ads. (Twenty-nine percent versus B2C marketers’ 10 percent.)
  • B2B marketers are more likely to use blogs; B2C marketers are more invested in video offerings.

[FREE DOWNLOAD: How reporters use social media in their jobs]

For a comprehensive rundown of the differences between the two marketing factions, and to understand where your organization fits in, see the full infographic below.

SM_Marketing_Infographic

 

标题:Infographic: How marketers vary on social media

来源:prdaily

链接:https://www.prdaily.com/marketing/Articles/24533.aspx


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