#研究分享#【信息图:革新者是品牌主更需注重的群体】

#研究分享#【信息图:革新者是品牌主更需注重的群体】 Insider Inc. and Digitas发布信息图,革新者(transformists)是更需要注重的消费群体;除了通过年龄来寻找目标用户,更应该通过思维方式和价值观来寻找真正的影响力人群。革新者秉承科技新产品是为了更好地生活的价值观;乐于接受科技产品来改善生活质量;信息的接受广度和深度高于普通用户;更乐于通过互联网和社交媒体接受新信息。http://www.looooker.com/?p=56229

Infographic: Why ‘Transformists’ Are the Demographic Brands Should Be Targeting

There are 38 million in the U.S.

While millennials may be the hottest demographic for marketers to target, research by Insider Inc. and Digitas says they’re not the most powerful influencers—and that we shouldn’t be focusing so much on generations in the first place. A recent study identifies a new group of people cutting across age groups and backgrounds that brands should be chasing: the “transformists.” And they’re united in mindset rather than birth.
“Transformists” are tech-savvy individuals who don’t just use technology for fun, but to better their own lives and supplement the values and causes they believe in, from social issues to work goals. Driven, curious and connected, transformists are exactly the group that brands should be striving to reach, according to a survey by Insider Inc. and Digitas. There are 38 million transformists in the United States, and they make engaging with brands a staple in their lives—77 percent “like” something a brand posts on social media once a week or more, while 51 percent purchase something they see in their social feeds.
“Marketers today place a lot of importance on reaching millennials,” said Jenifer Berman, svp of marketing, Insider Inc. “But there are more than 80 million of them, and any group that large defies definition. We believe it’s far more valuable to look at audiences through the filter of mindset and worldview—which is also the best way to identify the truly influential.”
TheTransformists-data-20181
标题:Infographic: Why ‘Transformists’ Are the Demographic Brands Should Be Targeting
来源:adweek

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