#研究分享#【Facebook发布热点趋势报告,告诉你现在哪些事是最火爆的】

#研究分享#【Facebook发布热点趋势报告,告诉你现在哪些事是最火爆的】Facebook发布了最新的“观看话题”报告,该报告突出了社交网络中提及量的关键主题。 根据Facebook的研究团队的统计,每月发布的“观看主题”报告将会非常有助于了解新趋势和变化,他们在月度报告中发现的主题,高达80%的主题继续变得更加重要。

Facebook Releases Latest 'Topics to Watch' Report, Highlighting Key Trends

 

I don’t know about some of these.

Facebook has released its latest ‘Topics to Watch’ report, which highlights the key subjects gaining momentum, based on mention volume, across The Social Network. The monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts – according to Facebook’s research team, up to 80% of the topics they identify in their monthly reports go on to become more significant movements.

But then again, some of them are very niche, and some of them… I don’t know.

Here’s what Facebook says is gaining momentum across their network?

First up on their list is ‘BB’ cream – or ‘blemish balm’ cream, which is essentially a light foundation.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

Given the shift into warmer months, it makes sense to see BB cream getting more mentions - and certainly, that would present related opportunities to brands in the make-up and beauty sector.

Next up is ‘bilberry’, which, based on my brief research, is a type of blueberry used in some herbal supplements.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

As you can see, interest in the bilberry has seen a sharp increase of late, which may be worth considering for those looking for a new promotion for their health products.

Next up on the list is ‘contrast ratio’.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

Facebook tends to have at least one more tech-related trend in their monthly listings, and contrast ratio, you’d expect, would be more related to gamers and the tech-conscious.

Facebook’s also seeing an increase in discussion around drink mixes.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

Fairly significant growth – hard to say what’s driving the extra interest, but it's another consideration, if that’s within your business area.

But here’s where it gets a little questionable for me.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

The keytar? Really? And in relation to the ‘Chip and Dale: Rescue Rangers’ soundtrack?

I don’t know, seems odd - I checked in Google Trends and it doesn’t show any significant jump in searches for keytars there. Maybe it’s a Facebook-only thing.

And the last major trend Facebook notes is ‘parasailing’, which looks like being a popular Summer option this year.

Facebook Releases Latest ‘Topics to Watch’ Report, Highlighting Key Trends | Social Media Today

As you can see, the relevance of this data, from a marketing standpoint, will be closely aligned with what your business does – though I guess anyone could look to tap into the trends by promoting their latest products in front of a person playing the Chip and Dale theme song on a keytar.

 

链接:https://www.socialmediatoday.com/news/facebook-releases-latest-topics-to-watch-report-highlighting-key-trends/523716/

来源:socialmediatoday

作者:Andrew Hutchinson


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