#海外讲座直播#The Re-invention of the Media

The Re-invention of the Media

 Emeritus Professor Graeme Turner, from the Centre for Critical and Cultural Studies at the University of Queensland in Australia, is one of the leading international figures in cultural and media studies. He has published 23 books and his work has been translated into 9 languages. His most recent publications include (with Anna Cristina Pertierra) Locating Television: Zones of Consumption (2013), What’s Become of Cultural Studies? (2012) and Ordinary People and the Media: The Demotic Turn(2010). A revised and expanded edition of his Understanding Celebrity (2004) will be published in October.

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The scale and function of the changes we have witnessed in the mass media over the last two decades amount to a re-invention of the media. While most attention has been focused upon the implications of digital technologies, I argue that there may be even more fundamental factors that, taken together, have changed what the media is, and what it does. Among these factors are the gradual displacement of the mass communication paradigm as social media now blurs the distinction between mass and interpersonal communications, the increasingly politically contingent configurations of the relations between the media, the market and the state , and the celebritization of media content and the production of news.

Current Condition of the Media: Points of Change

  • the varying social role of national TV is the post-broadcast era, the role of the global and emerging patterns of localization and indigenisation
  • Contrasting commercial conditions for newspaper, plus the 'crisis in journalism'
  • Increasing diversity of media system and the manner of their integration onto the national polities
  • Normalization of surveillance and monitoring media
  • Circulation of media products via mobile technologies and the hybidization of consumption
  • Emergence of Video as a distinct platform
  • Choice 'narrowcasting' and cyber-balkanisation

To be specific, there are three factors involved:

  • The displace of the mass media paradigm
  • The ongoing restructuring of the power relations between the media and the state
  • The structural and social consequences of celebrity culture

 

 

 

 


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