#研究分享#【信息图:聊天机器人正在改变营销方式】

#研究分享#【信息图:聊天机器人正在改变营销方式】聊天机器人正在改变品牌组织在网上与消费者互动的方式。这些易于使用的工具为可以客户提供即时的帮助和产品建议,同时也增加了消费者购买产品或服务的可能性。这个信息图展现了当前聊天机器人市场及其未来几年的变化。一些关键的数据包括:聊天机器人的市场规模从2015年的113万美元增长到2016年的703.3万美元;57%的消费者喜欢与聊天机器人互动;80%的组织打算在2020年之前使用聊天机器人。

Infographic: How chatbots could help your organization

These online assistants are already improving the customer experience and boosting bottom lines. This piece offers a glimpse into the future of these handy marketing tools.
By Brendan Gannon | Posted: April 26, 2018
Robots taking over the world might not be so bad after all.

Chatbots are changing the way consumers and organizations interact online. These easy-to-use tools offer customers immediate assistance and product suggestions. This, in turn, increases the likelihood of consumers purchasing a product or service.

Brand managers are taking notice and many are planning to implement these online aids into their digital marketing strategy.

An infographic from 16best shares insight into the current chatbot market and how it will change in the coming years.

Some key statistics include:

  • The chatbot market size grew from $113 million in 2015 to $703.3 million in 2016.
  • Eighty percent of organizations are already using—or intend to use—chatbots by 2020.
  • Forty-eight percent of consumers prefer chatbots more than all other means of contact.
  • Fifty-seven percent of consumers enjoy the instant interaction with chatbots.

[RELATED: Take a three-minute audit and get personalized recommendations.]

See the full infographic below to discover how chatbots are impacting customer service and why organizations plan to make them a crucial part of their digital marketing strategy:

来源:https://www.ragan.com/Main/Articles/54259.aspx


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